About the Faith Group

History and Timeline

1987

Faith Co., Ltd., is established.

Major developments in society

1977 to 1981: A number of cosmetics manufacturers are sued for damage caused by its products.

1988

The first skincare revolution

Faith moves away from use of synthetic surfactants.
Faith pioneers gel cosmetics.

Faith Cosmetic Co., Ltd., is established.
BIOSOME gel cosmetics are born.

1988: The Home Visit Sales Act is revised.

1991

The Herbal Co., Ltd., is established.

1993

Essex Co., Ltd., is established and starts selling slimming lingerie.
Faith launches its first directly operated esthetic salon.
Faith proposes the three facets of beauty (external, internal, and spiritual).
Faith starts exporting products to Singapore (Pacific Faith Pte. Ltd.).

1994

The Pawze Corporation is established (currently Beauty Mission Co., Ltd.).
The Global Corporation is established (the company subsequently merged with Beauty Mission Co., Ltd.).
Faith launches its Insist series of makeup.

1995

Faith launches its “at system” series of cosmetics for sensitive skin.

1995: The Product Liability Act enters into force.

1997

The Kyushu Branch is established.
Faith starts exporting products to the U.S. (Pawze America).

1999

Faith launches its NO PRODUCE series of cosmetics that do not produce active oxygen.

2000

The second skincare revolution

Faith develops products that eliminate active oxygen, which contributes to the aging of the skin.
Faith develops its K.S.A. series of cosmetics that do not produce active oxygen.

Faith launches its NONOXY series of cosmetics that do not produce active oxygen.
Faith launches its Without series of skincare products for sale in drugstores.

The Act on the Promotion of Sorted Collection and Recycling of Containers and Packaging enters into force.

2001: Manufacturers start labeling cosmetics products with all ingredients.

2001

No-oxy Co., Ltd., is established (currently Faith Co., Ltd.).
NU-Cosme Co., Ltd., is established.

2002

Faith relocates its Head Office to a company-owned building in Osaka’s Chuo Ward.
The Tokyo Branch is established.

2003

Faith establishes Shanghai No-oxy Co., Ltd., as a Japanese-owned company.
Faith establishes Shanghai Faith Cosmetic Co., Ltd., as a joint Sino-Japanese entity.
Faith launches its VecTeana series of foundation cosmetics based on nano and ion technology.

2004

The Nagoya Branch is established.
Faith launches an improved version of its Romance Chezreine series of slimming lingerie.
Faith launches its Cellbester S series of beauty appliances.
Faith expands its business by starting to make products available for purchase by consumers.

2005

Faith Beauty Co., Ltd., is established.
The Faith Esthetic Academy opens.
Faith launches its Cellbester Personal series of homecare beauty appliances.
Faith launches Beauty Drink CoQ10.

Pharmaceutical Affairs Law revised enters into force in 2005

2006

Faith launches its Elfin series of foundation cosmetics products for company-operated salons.
The Faith Esthetic Academy’s Kyushu School opens.
Faith changes its name following the integration of group companies and a reorganization.

2007

Faith establishes Shanghai Faith Cosmetic R&D Co., Ltd., as a joint Sino-Japanese entity.
Faith marks the 20th anniversary of its founding.
Faith launches Without S.

2008

Faith launches an updated version of its ACNOPURE series of cosmetics for pimple-prone skin.

2009

The third skincare revolution

Faith develops the Stratum Corneum Lamellar Beauty Method that repairs the stratum corneum from both the inside and the outside.

Faith develops “Faith Fresh Collagen” as an original ingredient as well as the Lamellar Beauty Method for repairing the lamellar structure of the stratum corneum from both the inside and the outside.

Faith launches the Faith Lamellar Mode and Faith Lamellar Veil series of foundation cosmetics products that repair the lamellar structure of the stratum corneum.

2010

Faith launches its Liposod series of foundation cosmetics.

2011

Faith launches its Faith Insist series of lamellar theory makeup.

2012

Faith marks the 25th anniversary of its founding.
Faith changes the name of its company-operated salons from Pawze to The Faith.
Faith launches Oxyone Essence Drink R.
Faith launches its Namacolla series of skincare products for sale in drugstores.

2013

Faith launches an updated version of Faith Lamellar Veil EX containing “Faith Gelatin Collagen.”
Faith launches Without EX.

2014

Faith launches Slim Force Kothalahim Diet Gel.
Faith launches Faith Lamellar Mode Precare Essence C.
Faith Cosmetics America Inc. is established.

2015

Double-patented

Faith receives process patents for “Faith Fresh Collagen” and “Faith Gelatin Collagen.”

“Faith Fresh Collagen” and “Faith Gelatin Collagen” have revolutionary technology that allows collagen, which ordinarily doesn’t reach the stratum corneum, to penetrate deep into the skin simply by being applied to its surface. They are the key ingredients in the Faith Group’s Stratum Corneum Lamellar Beauty Method.

Faith launches its Faith Insist Shine series of makeup.

2016

Faith launches Faith Lamellar Mode Clay Gel Wash & Pack.

2017

Faith marks the 30th anniversary of its founding.
Faith launches an updated version of its Nonative series of hair care products.
Faith launches Without EX Clay Wash & Pack.

2018

Shinichi Kojima becomes CEO of the Faith Group.
Faith launches Faith Insist Lamellar U.B.P. Make Base.

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